Web 2.0 refers to an interactive approach to marketing and building a site up through relevancy of the product or offering. Articles are one of the most successful offerings that one may write to include comments and links from a similar or higher ranked site building interaction with those sites.
Article directories allow users to submit unique articles to the directory. These directories allow articles to embed links to other websites with relevant anchor texting. Popular article directories are considered authority sites and are constantly crawled and create influential and powerful backlinks.
Social bookmarking is the practice of saving bookmarks to a public Web site and “tagging” them with keywords. This will help build linking to your Web site so that the bookmark will help increase return visits from large social sites in the future.